Blog

  • The Designer’s Guide to Reverse-Engineering Apps: Lessons from Netflix, TikTok, and Instagram

    Learn design from Netflix, TikTok, and Instagram. A framework for analyzing apps you use daily to become a better designer. 16 years of insights.


  • Is AI “smarter” than humans?

    90% of designers think AI is “smarter” than humans. Spoiler: It’s not. And that changes everything. I spent the last hour deconstructing what Artificial Intelligence really is.And I realized I’d been looking at this the wrong way. The truth nobody tells you: → AI isn’t intelligent. It’s sophisticatedly stupid.→ It needs 10,000 examples to learn…


  • How I Cut Video Editing Time by 70%: Honest Focusee Test for Fellow Designers

    As a 16-year design veteran, I’ve seen countless productivity tools promise time savings. Most disappoint. But screen recording and tutorial creation are non-negotiables in my weekly workflow, so when fellow designers asked me to test Focusee, I committed to a systematic evaluation. The reality? My QuickTime + Premiere/DaVinci workflow was slowly killing my content consistency.…